JEN LING
PORTFOLIO
Marketing Specialist, Kalamazoo Outdoor Gourmet
2022-Present
Marketing Coordinator, Kalamazoo Outdoor Gourmet
2019-2021
2022-Present
Marketing Coordinator, Kalamazoo Outdoor Gourmet
2019-2021
Supported company email marketing program from initial concept to content and design development. Generated 10% of direct e-commerce sales in 2021.
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WEBSITE CONTENT Managed front-end web design and the creation of new pieces, from securing content and building various articles to updating already existing product pages. Executed best practices for SEO and UX.
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VIDEO Lead the creation of numerous top-of-funnel video assets, from ideation to execution, used for brand and product awareness across marketing channels.
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SOCIAL MEDIA Oversaw and managed all company social media accounts (organic and paid), including Instagram, Facebook, LinkedIn, Pinterest, Houzz and Youtube. In the first eight months of role increased Instagram following over 100%.
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References available upon request.